If you only chose one category for your podcast when you submitted to Apple Podcasts (you DID submit to Apple Podcasts, right!?) you might be missing out on opportunities to be found.

Watch this Round https://youtu.be/xyFFDPcRMfY

Podcasts, no longer a word you have to explain to anyone. So, with everyone knowing what a podcasts is, are the advertisers flooding into the space to reach people who might not be listening to their messages elsewhere? Is it easier for you to get an advertiser for your podcast in 2021? How do you even start to look for an ad if you want them? 

Roundtablers: Ray Ortega, Dave Jackson, Shane Rogers, and Martin Donison.

Get your podcast reviews at https://mypodcastreviews.com

Watch this Round https://www.youtube.com/podcastersroundtable

Join us via https://podcastersroundtable.com/guest

You've heard that everyone has a podcast. Does that mean your plumber, local accountant, independent coffee shop, etc., should too? If you're a local business looking to get customers through your door, is a podcast a good use of your time?

Guests: Marco Perazzo and Sheldon Eakins

Watch/sub on YouTube https://youtube.com/podcastersroundtable

How much money have you spent on your podcast? Are you done? Are there more things you could improve by spending more money (gear, services, advertising...)?

Watch on YouTube https://www.youtube.com/watch?v=uBFGHevGoo8

• Optimize your titles https://headlines.sharethrough.com/ 
• How people find your podcast in apps - who indexes what https://podnews.net/article/who-indexes-what
• Mike's guest video https://www.somethingyoushouldknow.net/guest-prep-video/
• Using podcast ads to promote your own podcast https://soundsprofitable.com/update/host-read-ads

Can video really be the number one way to grow your audio podcast? Our guests think so and we're going to find out why. 

Paid podcasts. There are many ways to get paid as a podcaster and now Apple and Spotify are launching their own avenues for podcasters to produce premium content.

Beyond the differences like price setting, cost to the creator etc., all stuff bound to change over time, what does it really mean for your show?

Join Ray Ortega, Dave Jackson, Paul Colligan, Effie Parks, and Bryan Barletta to help figure out what works for your show, in terms of monetization and how you might begin to navigate premium podcasting.

What can you do beyond simply publishing a podcast to find more podcast listeners? 

Join Ray Ortega, Dave Jackson, Noel Davila, and Roger Nairn to chat about communities for your podcast, outside of your podcast itself, virtual podcast events, Spotify's growing market share, podcast awards and more.

Watch this Round: https://www.youtube.com/watch?v=5WfUZupskmQ

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Does moving podcasts behind a paywall work? Will Apple be testing the waters?

Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts.

Stories discussed on this Round

Title: Apple Spotlight

Main Takeaway: This sounds promising for the independent Podcaster, but will it work?

url: https://podnews.net/update/apple-podcasts-spotlight

Title: Apple Podcast Subscriptions

Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster?

URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab

Title: Is Spotify’s big bet on podcasts failing?

Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content?

URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html

Title:  Media targets podcasts for takedown

Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done?

URL: https://apnews.com/article/donald-trump-conspiracy-theories-media-misinformation-social-media-b7bb0ace8a617af733357f6ee15aca03

Title:  The Story of the First Podcast Feed

Main Takeaway: The long debated...first ever podcast.

URL: https://podnews.net/article/first-podcast-feed-history

Twitter dust up: "Mom and Dad are fighting…" https://twitter.com/davewiner/status/1352269149247066113

Title:  Public media owners agree to sell Pocket Casts podcast platform

Main Takeaway: significant given it’s share of the market in comparison to other podcast apps

URL: https://current.org/2021/01/public-media-owners-agree-to-sell-pocket-casts-podcast-platform/?utm_source=podnews.net&wallit_nosession=1

Title:  What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue

Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform.

URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe

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Thanks and I can't wait to see you at the Roundtable!