Pandora is one of the last, big audio platforms to introduce podcasts but do they offer anything new besides another place to list your podcast? Which by the way, would probably be good enough considering the potential exposure to a whole new audience. But still, what's different? And what have they already done wrong?
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Do you create shownotes for each episode of your podcast? Where do you post them (website, ID3 tags, RSS tags)? And how do these notes look to your listener? Are your links clickable in a podcast app?